INOVA AUTOCOM is a space designed for startups inside AUTOCOM which purpose is encouraging a number of businesses and opportunities, sharing ideas, and building up a market. It relies on the participation of previously selected startups with innovative solutions in retail automation, promoting business interactions and opportunities for companies and entrepreneurs, in addition to attracting investments for the industry. Daily, the attendees can watch the very expected pitches, where the technology startups have the great opportunity to present their ideas or businesses.